EvaJ Natural Luxury Cosmetics is a range of very high quality cosmetic products produced in Switzerland, using only natural extracts.
The products goal is to prevent aging and to re-activate the natural skin repair processes in the most harmonious and subtle way. Eva.J skin care was created to bring joy, pleasure and confidence for every person.
Situation
The brand was launched in 2012 and it is based in Lausanne. Their range of products can be found at the local store, Globus Switzerland stores and on selected spas and hotels in Europe: Grand Resort Bad Ragaz, Badrutt’s Palace Hotel, Hotel Guarda Golf, Tavricheskaya Clinic St.-Petersburg.
There are 2 categories of products: the Home Care range for the retail market, and the Professional Care range, used in spas and hotels. The brand needed a stronger presence for the retail part of the product range.
Solution
The brochure
Eva.J Natural Luxury Cosmetics asked me to design a brochure that would be very appealing to the end user. The product brochure would present the benefits of each product, the natural ingredients of which they are made.
The product brochure starts by telling the story of the brand and how the products were created. Each product is presented on a single page, by illustrating the active ingredients extracted from natural flowers, plants or fruits.
Packaging Design
The products received a new look. Every box has beautiful and delicate hand drawn illustration that shows the main ingredient used for the product. This is the only place where color was used. The rest of the packaging is black, white and silver. This successfully positions the product in the luxury segment.
Marketing materials
Several marketing materials were designed to support the company marketing efforts throughout the year 2013 on trading shows or expos.
